Alloy is a not-for-profit Herefordshire-based group of independent jewellers, small metal based artists and silversmiths at different stages of their careers. Established by Mike Gell in 1993, the aim of the group is to bring together designer-makers in a non-competitive and supportive environment. Alloy supports its members in the promotion of their work and provides access to a well-equipped workshop at The Courtyard, Hereford’s centre for the arts.